Transparency and Labeling Obligations under Art. 50 Artificial Intelligence Ordinance – and the View from Switzerland

Since August 2, 2026, the new transparency and labeling obligations of the EU AI Ordinance (the "AI-O") has now begun to apply in the EU. Providers and deployers of AI systems must transparently disclose the use of AI in manyfold manners. In the event of violation, the European Commission may impose fines of up to EUR 15 million or up to 3% of the total worldwide annual turnover.